About Us
Chronicle Financial Planning Ltd is a London based boutique consultancy firm specialising in risk management for online trading environments. Founded with the intention of raising standards within the trading consultancy space, the firm focuses exclusively on helping clients understand, manage, and control financial risk rather than chasing unrealistic performance claims.
The company operates independently and is driven by a research led approach that prioritises education, transparency, and strategic planning. We believe that successful trading outcomes are built on strong foundations, including disciplined risk controls, realistic expectations, and an informed understanding of market behaviour.
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Our work is defined by long term thinking. Rather than offering short term solutions or one size fits all models, we aim to build lasting relationships with clients who value structured decision making and professional guidance. Chronicle Financial Planning serves clients who recognise that risk management is not an optional extra but a fundamental component of sustainable trading success.
Philip Martin Mccaffrey
Director and Founder
Philip Martin Mccaffrey is the Director of Chronicle Financial Planning Ltd and the driving force behind the firm’s strategic vision. With extensive experience in online trading environments, Philip specialises in identifying risk inefficiencies and designing practical frameworks that support disciplined trading behaviour. His passion lies in helping clients move away from emotional decision making and towards structured, evidence based strategies that protect capital and support long term sustainability.
Oliver Whitmore
Trading Strategy and Research Analyst
Oliver Whitmore is a Trading Strategy and Research Analyst with a background in market research, performance analysis, and behavioural finance. He focuses on evaluating trading strategies and identifying how decision-making under pressure impacts consistency and risk.
He works closely with trading and risk teams to analyse trade data, drawdown behaviour, and execution patterns across liquid markets. His research is used to refine risk frameworks, improve strategy robustness, and reduce behaviour-driven errors.
Oliver has a strong interest in market psychology and data-driven decision making, with a practical approach to translating research into actionable improvements for traders.